Complex SaaS, written so buyers get it and book the demo.
Senior B2B SaaS content marketer and content team lead writing since 2012. I specialise in Data, AI and Analytics, and lead the content team at growth.cx, where we've shipped content for 110+ SaaS brands and turned organic search into pipeline.
Writer, strategist and operator in one hire
Most content hires do one of these well. Clients bring me in because the writing, the strategy behind it and the system that ships it come together.
Pipeline strategy and editorial governance
Building and running a 10–15 person content team: hiring, training, role-based structure, review layers and the tools that keep quality consistent at volume.
Data, AI and analytics content that ranks
Translating lakehouses, lineage, LLMs and agentic AI into use-case content for practitioners and buyers, mapped to search intent and the sales motion.
Multi-client delivery without the chaos
Resource allocation across 15+ concurrent SaaS accounts, with topic clusters, briefs, SME interviews and refresh cycles tracked per client.
Fourteen years, three chapters
Leading content at a B2B SaaS growth agency
I joined growth.cx in late 2021 and built its content function into a team of 10–15 writers delivering for SaaS clients in India and abroad.
- Run content strategy, briefs and editing for 15+ concurrent client accounts
- Restructured the team into clear senior, mid and junior roles with a training track for writers
- Built the docs, templates and tooling writers use daily, so research time goes into the writing
- Content and SEO work behind growth.cx ranking #1 for "SaaS marketing agency India" and a surge in qualified inbound leads
- Case-study results include 504% organic growth for Qandle and 2 → 40+ monthly organic demos for Datalligence
The writer data and AI companies trust with depth
Long-form technical content for data platforms, GenAI products and AI-first SaaS, built on conversations with the engineers who ship them.
- 18+ deep-dives for Dview on lakehouse architecture, real-time lineage, data catalogs, ETL and Reverse ETL
- GenAI use-case series for Flyfish across fintech, travel, real estate and e-commerce merchandising
- Conversational AI and ML-in-CRM content for Omind; NLP and answer-engine pieces for Splore
- Security content for ResilientX on attack surface management, pen testing and vendor risk
- Martech and attribution content for Factors.ai on ABM metrics, visitor identification and last-click attribution
A decade of freelance range
Independent content writer and strategist from Kerala, working across B2B SaaS, B2C and local businesses. This is where the range and the speed come from.
- Blogs, web pages, landing pages, newsletters, brochures, LinkedIn content and ad copy
- ERP, real-estate and construction software content for UAE clients
- HR and leadership content for Superbeings on onboarding, OKRs, hypergrowth and remote work
- Content strategy, editorial calendars and consultation for small businesses
Content that moved the numbers
Outcomes from published growth.cx case studies, delivered by the content and SEO team I lead. Each card opens the full case study.
Figures as reported on growth.cx case-study pages. Results reflect combined content, SEO and CRO work by the team.
What could your content engine ship?
Set your team size and workload. The planner estimates monthly output and whether the team is stretched, using the delivery norms I run at growth.cx.
Each project gets enough output to build topical authority.
Planning estimate, not a quote. Assumes a writer ships about 10 standard, 8 technical or 5 SME-led pieces a month, focus drops once a writer carries more than 1.5 projects, and a refresh takes about 40% of a new piece's effort.
Accurate enough for engineers, clear enough for buyers
Talk to the builders
Sales, marketing and especially the dev team and client POCs, to understand the product and the user's pain.
Use the product
Walkthroughs, manuals and technical documentation before a single heading is written.
Research wide
Industry reports, expert articles and explainers. AI speeds up the research, and every claim is validated.
Ground it in use cases
Show how and why the technology matters to the business, then refine it with the client until it's crisp.
Read the work
A sample from hundreds of published pieces. Filter by domain; every link opens the live article.
110+ SaaS companies and counting
From seed-stage startups to enterprise platforms, across every major SaaS category.
Clients get results. Teams get a leader.
Love your commitment towards a company and best SEO team ever.
A significant improvement… far more like a proper SaaS onboarding sequence. These are good to go. Nice work!
We're ranking #1 for "SaaS Marketing Agency India"… crazy number of qualified leads for the past 4–6 weeks.
Your contribution, ownership and leadership have been priceless in our journey.
The best team lead I've ever worked with.
You handle challenging situations with calm, clarity and confidence, consistently driving strong outcomes and keeping clients happy.
In most companies, TLs don't even suggest tools… You make such detailed versions for everyone.
You have answers and solutions for every stumble across teams.
Focused, yet so calm and supportive.
Thank you for guiding us, motivating us and building a content team family.
Need content your buyers actually read?
Tell me what you're building and where content stands today. I'll reply with how I'd approach it, whether that's a single flagship piece or a full content engine.